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Google Ads Calculator

ShaneWebGuy Tools · what will this budget actually buy you?

What you are spending

Ad spend buys clicks. The marketing fee does not, but it still counts against what a client costs you, so the two are kept separate.

Paid to Google.
Agency or management fee.
What you actually pay per click on average. Google's top-of-page bid estimate is usually higher than this, so using it will understate your clicks.
Google can only spend what the auction offers. In a thin niche or a budget-limited account this is well under 100.

How the funnel behaves

Each percentage is applied to the step above it, so they compound.

Clicks that become an enquiry.
Real enquiries, not spam.
Quality leads you win.
Revenue per client won. Leave 0 to skip revenue.
What you keep of each sale after delivering it.
Over the whole relationship. Leave at 1 to judge on the first sale only.
$0 per client
ENTER YOUR NUMBERS
Total spend
$0
Ads plus fee
Clicks
0
Ad spend divided by cost per click
Raw enquiries
0
Everything that comes in, spam included
Quality leads
0
The enquiries worth calling
Clients won
0
Quality leads you actually close
Revenue
$0
Clients won times average sale
Gross profit
$0
Revenue after the cost of delivering it
Enter a budget to see your cost per client.

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